Cognitive health coaching· From midlife onwards

For everything you want your brain for.

Know what to do next, with a coach alongside you.

Book your Clarity Session Explore ways to work together

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Cognevity provides evidence-informed cognitive health coaching for people who carry APOE4, have dementia in the family or have noticed changes in memory or thinking.

I help you understand your risk factors, set priorities, plan your next steps and make changes that fit your life, with support between sessions.

Personalised coaching · One-to-one or small group · Online across Australia

Where most people start

“Dementia runs in my family. What can I do now?”

You want a clear way to work out what matters and where to start.
“What does APOE4 mean for me?”

You want to understand the result and decide what to do next, with others who carry it too.
“I don’t feel quite as sharp as I used to.”

You’ve noticed changes in memory, focus or word-finding and want help finding the right next steps.*
“I’m already doing a lot. Where do I go from here?”

You want to review what you’re doing, fill the gaps and keep going.

*Cognevity complements care from your GP or specialist and does not replace it. Please discuss new or concerning changes in memory or thinking with your GP.

Why midlife onwards

Cognitive health is shaped over decades.

Most of us want the same thing: to think clearly and stay capable and independent, now and in the years ahead.

Family history and APOE4 can increase risk, but they don’t determine your future.¹ In the US POINTER trial, adults at increased risk of cognitive decline improved their cognition by changing several areas of their lifestyle together. Those with structured support improved most, and the benefit held for APOE4 carriers.²

References

¹Belloy ME, et al. JAMA Neurology. 2023.

²Baker LD, et al. JAMA. 2025.

Research findings describe results from published studies, not Cognevity clients. Individual results vary.

Meet Rachel

Why I founded Cognevity

Hi, I’m Rachel. Before I started my own journey, my memory and word-finding weren’t where I thought they should be. I have a family history of Alzheimer’s, and later learned I carry a copy of the APOE4 gene.

I used to think Alzheimer’s was inevitable and left to luck. Now I know so much about cognitive health is within our influence, and every day I focus on what I can do.

In my 50s, I feel sharper than I did back then.

My work draws on a science degree, 25 years in senior corporate roles making complex information clear and guiding people through change, and professional training as a Functional Medicine Certified Health Coach and ReCODE 2.0 Certified Coach.

Rachel PuncheonFounder, Cognevity^®

About Rachel

How it works

Start where you are.

Everyone arrives with a different story and a different starting point, so every plan is different. You set the pace. The work follows three stages.

1
Get clarity

Your goals, lifestyle and health history, with optional blood testing through an independent GP, to see where to focus.
2
Take action

Food, movement, sleep, stress and more, one step at a time, one-to-one or in a small group.
3
Keep going

See what’s working, change what isn’t, and adapt as life changes.

I help you connect your daily habits with what’s happening in your body and brain, from blood flow and blood sugar to inflammation and sleep. You’ll understand why each change matters and decide what’s right for you, guided by your healthcare professionals’ advice.

You don’t need to do all of this. We start with your priorities and build from there.

Ways to work with Cognevity