From midlife onwards

For everything you want your brain for.

Coaching for people who carry APOE4, have dementia in the family or notice changes in memory. Work out what matters, decide where to start and get support to keep going.

Book your Navigation Session Explore ways to work together

One-to-one or small groupOnline across Australia

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Where most people start

“Dementia runs in my family. What can I do now?”

You want a clear way to work out what matters and where to start.
“What does APOE4 mean for me?”

You want to understand the result and decide what to do next, with others who carry it too.
“I don’t feel quite as sharp as I used to.”

You’ve noticed changes in memory, focus or word-finding and want help finding the right next steps.*
“I’m already doing a lot. Where do I go from here?”

You want to review what you’re doing, fill the gaps and keep going.

*Cognevity complements care from your GP or specialist and does not replace it. Please discuss new or concerning changes in memory or thinking with your GP.

Why midlife onwards

Cognitive health is shaped over decades.

Most of us want the same thing: to think clearly and stay capable and independent for life, now and in the years ahead.

Family history and APOE4 can increase risk, but they don’t determine your future.¹ In the US POINTER trial, adults at increased risk of cognitive decline improved their cognition by changing several areas of their lifestyle together. Those with structured support improved most, and the benefit held for APOE4 carriers.²

References

¹Belloy ME, et al. JAMA Neurology. 2023. Read on PubMed

²Baker LD, et al. JAMA. 2025. Read on PubMed

Research findings describe results from published studies, not Cognevity clients. Individual results vary.

Meet Rachel

Why I founded Cognevity

I started looking for answers when I noticed changes in my own memory and thinking. Alzheimer’s runs in my family, and I later learnt I carry one copy of APOE4.

I went to the research and found how much of cognitive health is within our influence. Then, over many years, I changed how I eat, how I sleep, my environment and more.

In my 50s, I feel sharper than I did back then.

I trained in cognitive health and health coaching, then founded Cognevity so that I could help others take the same approach. I bring 25 years of risk management and change to the work: understand the risks, set priorities and act on them.

Rachel PuncheonBScFMCHC

About Rachel

How it works

Start where you are.

Your starting point is personal, but the work follows three clear stages.

1
Get clarity

Review your goals, lifestyle and health history together, with optional blood tests and input from your GP where needed.
2
Take action

Choose your priorities and turn them into routines that fit your life.
3
Keep going

Track your progress, adjust what isn’t working and stay on course with check-ins between sessions.

I help you connect what you do to the why. From blood flow, metabolic health, inflammation and sleep, so you can understand why each change matters and decide what’s right for you.

Ways to work with Cognevity

A place to start.Ways to keep going.

Start here

Navigation Session

One focused session, built around your questions. We review what you already know and do, then work through what matters most to you: lifestyle priorities, testing options or the right practitioners.

You leave with clear next steps and a written summary.

60 minutes$195Online

Book your Navigation Session